What is TiME?
TiME · This is My Earth is a nonprofit, international environmental organization that offers every citizen of the world an opportunity to protect biodiversity for as little as $1 a year.
How exactly does TiME work?
TiME · This is My Earth provides a global, transparent, and democratic platform for anyone and everyone to help preserve biodiversity. Donors like you make an annual donation (US$1 or more) and vote for the threatened habitat they want to save among the three candidate sites chosen by TiME’s Scientific Advisory Committee for that year’s campaign.
TiME allocates these funds democratically based on the relative number of votes the candidate conservation sites receive. Once a candidate site reaches the amount requested, it receives the funds to purchase the land.
Where does TiME gets its funding?
TiME · This is My Earth raises funds in two ways for two different purposes.
TiME uses crowdfunding to raise funds for land-purchase grants for conservation. All funds raised through its website go to grants to local organizations to acquire land for conservation.
Grants from foundations and unrestricted donations from individuals cover operating costs, notably TiME’s website, social media, coordination with local partners, and other administrative expenses, as well as to top up funds raised on the website for land-acquisition grants.
Who runs TiME?
TiME · This is My Earth succeeds thanks to our expert Board of Directors overseeing operations; our esteemed Scientific Advisory Committee evaluating applications for land conservation; our gifted team of volunteers and staff; and our many patrons who provided the initial funds to jumpstart the organization. Of course, nothing would be possible without our thousands of members (like you!) and private foundations making contributions to protect biodiversity!
To learn more about the people behind TiME, visit our About Us page!
How does TiME protect threatened habitat?
TiME · This is My Earth works with the local organization that proposed the land purchase on a management plan that includes specific goals for protecting and restoring biodiversity, as well as activities to achieve these goals. Once the plan is approved, TiME and the partner organization sign a legal contract, which includes a commitment by the partner to protect the land for one hundred years. Every year thereafter, the local partner sends an update to TiME on its progress in achieving the goals noted in the management plan and other activities on the site.
What differentiates TiME from all the other conservation nonprofits?
TiME · This is My Earth operates differently from your average conservation NGO. We’re a democratic organization, in that all donors receive a vote to help decide which threatened habitats they want TiME to protect through land-purchase grants.
We strongly value financial transparency, contributing 100 percent of all crowdfunded donations to purchasing and protecting lands. To achieve this outstanding financial effectiveness, we operate primarily through the generosity of volunteers, organizations, and foundations, which provide their time and skills pro bono and donate funds specifically for our operations.
Why is environmental conservation important?
Tropical rainforests disappear at a rate of 5,400 square meters per second. With increasing urbanization, industrialization, and agricultural expansion, our own human development endangers habitats and species. To protect our planet’s rich natural environment without hindering human progress, land acquisition and protection provides the best solution for preserving Earth’s amazing biodiversity hotspots.
How can I help TiME?
Become a member! Donate US$1 or more annually to support TiME and vote for which threatened habitat you want preserved this year.
Follow us on Facebook, Instagram, LinkedIn, X, or YouTube!
Subscribe to our monthly newsletters!
Promote TiME · This is My Earth among your family, friends, and colleagues and help us protect Earth’s biodiversity!