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Serra Bonita, Brazil

TiME’s land purchase will expand the Serra Bonita Reserve (SBR) in Brazil’s most endangered biome and the world’s second-most threatened hotspot. In addition to protecting many threatened species, this expansion will ensure the survival of predators that require large, unbroken territories, like the Puma (Puma concolor) and the Harpy Eagle (Harpia harpyja).




$148,373 US

The Habitat

The Serra Bonita mountain range belongs to the Brazilian Atlantic Forest, Brazil´s most endangered biome and the world´s second hotspot. Nowadays, less than 10% of the Brazilian Atlantic Forest remains, mostly in small fragments — although 90% of the Serra Bonita mountain range remains covered with forest. The Serra Bonita Reserve Complex (SBRC) is still a shelter to predators that require large territories, like the Puma concolor and the Harpies harpyja, so it is vital to expand the protected area for those species´ survival.


Local Partner NGO

Status of registration of the group at the national level

Nonprofit nongovernmental organization (NGO)

Governance and management structure of the group

The Instituto Uiraçu (IU), founded in 2001, is a non-governmental, nonprofit Brazilian organization created with the purpose of effectively protecting and managing natural protected areas. The IU´s work includes attracting partners and diverse resources (financial, technical, physical, material, technological, etc.) to expand its efforts in protecting those areas. The IU has concentrates efforts on three programs:

a) Land Stewardship – to ensure the protection of Atlantic Forest biome remnants in the Serra Bonita Reserve Complex (SBRC) through land acquisition, Private Natural Heritage Reserves (RPPNs) creation, implementation, management, monitoring and inspection.

b) Scientific Research – to enable scientific research in the most diverse fields of study of the SBRC and in its surroundings, producing knowledge about its endemic biology and endangered habitats, as well as anthropic activities in the reserves’ surrounding areas.

c) Environmental Education – to lead local and regional environmental education initiatives, increasing society´s knowledge and awareness about threats to the Atlantic Forest biomes and environmental services, as well as the impact of human activities on the environment.

Conservation Plans

The IU has created a consortium of partners to support the Serra Bonita Reserve Complex (SBRC). This consortium is formed by three legal entities, which play different roles and individually own portions of the Serra Bonita Reserve (SBR). Together they have worked towards fundraising for land acquisition, surveillance and monitoring of the SBR, the conversion of purchased areas into legally designated Private Natural Heritage Reserves (RPPN), institutional management and the accomplishment of the IU’s three programs (as above). The partners in this consortium are:

  1. Instituto Uiraçu (IU): a non-profit organization with the purpose of acquiring, managing and protecting land, promoting local environmental education, and supporting scientific research. The IU also supports the entire process of land acquisition by third parties, including strategic area identification, negotiation with landowners, and assistance in registering purchased lands as RPPNs. The IU currently owns approximately 688 ha of the SBR.
  2. Reserva Serra Bonita (SBR) Ltd.: the IU’s founding partner and collaborator in scientific research. The SBR Ltd. promotes visits to SBR for scientific and ecotourism purposes (mainly birdwatching). Its headquarters is located at the top of the SBR and includes the Research Centre and the Pousada (inn) for ecotourists and researchers. SBR Ltd. owns approximately 1,670 ha of the SBR.
  3. Agroeorestal Camacan (AFC) Ltd.: a company that produces fine organic cocoa, invests the revenue in land acquisition and protection, and supports the IU financially by providing it with a significant part of its annual budget through a partnership agreement. The AFC currently owns approximately 600 ha of the SBR.

To ensure the SBR’s long-term protection, the consortium aims to attract new partners to buy land in the Serra Bonita mountain range and convert those lands into RPPNs, as well as to assist local landowners to legally protect their existing land.

Part of the consortium’s sustainability strategy is to establish partnerships with national institutions to apply for environmental compensation funds directed to the protection, surveillance and monitoring of natural protected areas and the restoration of degraded areas.

It is important to highlight that Private Natural Heritage Reserves (RPPN) are Conservation Units (protected areas defined in Brazilian Law) in perpetuity and cannot be used for any purpose other than protection of biodiversity.